Graphic design is a vehicle for communication as well as self-expression. It is about communicating to inform, educate, entertain, persuade, or any combination of these. This course aims to foster self-confidence and the ability to develop informed design strategies; it will also encourage you to bring your own experiences and interests to the course. You will develop your own unique and individual approach to visual problem solving. Graphic designers need to be able to make decisions in complex and unpredictable contexts and react quickly to new information, evolving briefs, changes in situations and advances in technology. Innovation is therefore central to the course and will be critical to your development. The course is academically rigorous whilst remaining vocationally focused.

You will engage with a variety of contextual and design issues such as user-centred design, sustainability, emerging technology, service design, information design and interactive design. As a graduate you will leave with a range of abilities that include technical, critical, conceptual, interpersonal and learning skills, which will enable you to enter many varied areas of industry.